Recently, I drove through Namibia, one of the least densely populated places on earth. I approached a village where there was a small gas station with a tiny store. On…
The initial response of many business leaders to COVID19 was to ensure survival. Most succeeded and, in the process, reinvented their business to suit the ‘new order’. Some reduced the range…
A wise man once said that fifty percent of marketing spend it wasted; the only problem is that nobody knows which fifty percent. In this video we will cover key…
The current environment is encouraging businesses to revisit their marketing approach. For some, this means WAIT AND SEE: do as little as possible in the hope that things stabilize. Others sense opportunity……
Marketing is the key to success for just about any local business.In fact, it’s often the only difference between a business that flies or one that dies.A great idea, product or…
