How To ‘Sell Ice To Eskimos’

How To ‘Sell Ice To Eskimos’

Here are nine great tips that will help you to sell your product or service.

  • Make sure the market wants what you’re selling
  • Target those who value what you’re selling most
  • Clearly communicate the benefits of your products
  • Understand how your customers buy
  • Differentiate on value, not price
  • Listen twice as much as you talk – listen hard, sell soft
  • Make it easy for your customer to buy from you
  • Sell to the person, not the company
  • Awesome service equals repeat sales

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